How AI Overviews Are Rewriting the Click-Through Curve

Generative results are eating a growing share of top-of-page real estate, and the old rules for ranking number one no longer guarantee a visit. In this piece we look at how publishers are adapting their content structure, entity signals, and citation strategy to stay visible inside AI-generated summaries rather than just below them.

We walk through what’s changing in how answer engines choose which sources to cite, and what that means for how you should be structuring pages going forward.