Why Your Quality Score Dropped After the Latest Ads Update

A batch of accounts saw Quality Score dips of two to three points in the same week, with no obvious change on the advertiser side. We dig into what shifted in the auction and landing page relevance signals, and separate the platform-wide algorithm change from account-specific issues.

We also cover the diagnostic sequence to run before you touch bids: expected CTR, ad relevance, and landing page experience, in that order, and why chasing bids first usually makes things worse.